MULTIDISCIPLINARY SERVICES
ABOUT
THEYENHOUSE is an independent creative studio founded by Gideon Ayeni.
Working across photography, cinematography, creative direction, documentary production, and visual strategy, the studio develops campaigns, films, editorials, and cultural archives for brands, artists, and institutions.
Selected collaborations include Purple Brand, McDonald's, Nigel Sylvester, NASDAQ, OVO Sound, Fader Films, Wizkid, PartyNextDoor, Pusha T, Rich The Kid, Rob49, IDK, Lanvin, Mercedes-Benz, Hulu, and Nike.
Rooted in fashion, music, and contemporary culture, THEYENHOUSE creates work designed to exist beyond the timeline—building archives rather than content.
THEYENHOUSE is an independent creative studio founded by Gideon Ayeni.
Working across photography, cinematography, creative direction, documentary production, and visual strategy, the studio develops campaigns, films, editorials, and cultural archives for brands, artists, and institutions.
Selected collaborations include Purple Brand, McDonald's, Nigel Sylvester, NASDAQ, OVO Sound, Fader Films, Wizkid, PartyNextDoor, Pusha T, Rich The Kid, Rob49, IDK, Lanvin, Mercedes-Benz, Hulu, and Nike.
Rooted in fashion, music, and contemporary culture, THEYENHOUSE creates work designed to exist beyond the timeline—building archives rather than content.
MAY 2026
FASHION FILM/ MARKETING
A city-wide campaign documenting Purple Brand's presence throughout Mexico City. Combining street activations, retail installations, fashion imagery, and cinematic storytelling, the project captured the intersection of culture, community, and contemporary fashion.
FASHION FILMA city-wide campaign documenting Purple Brand's presence throughout Mexico City. Combining street activations, retail installations, fashion imagery, and cinematic storytelling, the project captured the intersection of culture, community, and contemporary fashion.
NOVEMBER 2025
LOOKBOOK / CAMPAIGN
Visual direction and campaign documentation for the Nigel Sylvester × McDonald's collaboration. Editorial imagery, product storytelling, and lifestyle photography were produced to support launch communications across digital and retail platforms.
Visual direction and campaign documentation for the Nigel Sylvester × McDonald's collaboration. Editorial imagery, product storytelling, and lifestyle photography were produced to support launch communications across digital and retail platforms.
MCDONALDS ARTICLE
JANUARY 2023
MAGAZINE COVER
Creative production and photography supporting a cover story featuring Rob49. The project combined portraiture, editorial storytelling, and publication design to create a visual statement around one of hip-hop's emerging voices.
FEB 2024
PARIS FASHION WEEK
Produced during Paris Fashion Week, this campaign followed Uncle Waffles through a series of editorial moments, events, and cultural activations. Photography and motion assets were developed for social, press, and brand communications.
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Produced during Paris Fashion Week, this campaign followed Uncle Waffles through a series of editorial moments, events, and cultural activations. Photography and motion assets were developed for social, press, and brand communications.
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JUNE 2023
PURPLE BRAND FW23
CAMPAIGN LOOKBOOK
A seasonal campaign for Purple Brand’s Fall/Winter 2023 collection. The project focused on denim, layering, texture, and attitude, translating the brand’s luxury streetwear language into campaign imagery built for digital, retail, and wholesale presentation
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CAMPAIGN LOOKBOOK
A seasonal campaign for Purple Brand’s Fall/Winter 2023 collection. The project focused on denim, layering, texture, and attitude, translating the brand’s luxury streetwear language into campaign imagery built for digital, retail, and wholesale presentation
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MARCH 2026
PURPLE BRAND × RODEO
DOCUMENTARY PRODUCTION
A multi-day visual project documenting Purple Brand's presence during Houston Rodeo season. The work combined event coverage, fashion storytelling, ranch culture, and behind-the-scenes content into a cohesive campaign narrative.
DOCUMENTARY PRODUCTION
A multi-day visual project documenting Purple Brand's presence during Houston Rodeo season. The work combined event coverage, fashion storytelling, ranch culture, and behind-the-scenes content into a cohesive campaign narrative.
APRIL 2024
PARTYNEXTDOOR C/O OVO SOUND
PRESS PHOTOGRAPHY
Press imagery created for promotional use across media outlets, streaming platforms, and editorial publications. The photographs became part of a broader visual identity used throughout multiple campaign cycles.
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PRESS PHOTOGRAPHY
Press imagery created for promotional use across media outlets, streaming platforms, and editorial publications. The photographs became part of a broader visual identity used throughout multiple campaign cycles.
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APRIL 2023
EDITORIAL
Produced for VMAN Magazine, this editorial merged luxury fashion, automotive design, and contemporary music culture. Photography focused on creating cinematic imagery that bridged all three worlds.
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